_______________________________________________________________________________________________________ WaBa
Grill
“ Looking ahead, 2026 is shaping up to be one of the most ambitious and innovationdriven years in our history,” he reveals.“ We plan to expand our successful WaBeverage platform, Happy Hour’ s daypart strategy, and introduce a new core menu architecture. This initiative represents the most extensively tested menu evolution in our history and is designed to simplify the guest experience, strengthen unit economics, and support our next phase of growth.”
Better-for-you bowls
With every dish freshly prepared with high-quality ingredients and bursting with nutritional goodness, WaBa Grill’ s menu is a tantalizing delight for both the body and the tastebuds. Customers can choose from a range of proteins – from sweet and spicy chicken to marinated steak, sizzling shrimp and wild-caught salmon, along with vegetarian and vegan options such as tofu and Plantspired™ Steak – with fluffy rice and fresh vegetables, available either as a bowl or on a plate. These dishes offer a differentiated option in the market while aligning with today’ s growing demand for protein-rich meals.
“ High protein meals are very popular right now, but we’ ve been serving high protein, better-for-you Asian inspired bowls for the last 20 years,” Afshin elaborates.“ Half of our bowls deliver 35 grams of protein or more; the remainder provide at least 19 grams. Our menu development focuses on what we do best: nutritiously dense meals, freshly grilled proteins, steamed vegetables, and bold flavors. Healthy doesn’ t have to taste bland; our belief in bold flavors keeps people craving our meals and coming back.”
This longstanding commitment to nutritious, flavorful meals has not only kept customers coming back, but it has also helped define the brand’ s iconic identity over the last two decades.
foodchainmagazine. com 257