_______________________________________________________________________________________________________ WaBa
Grill
“ We’ ve always been true to our roots,” Afshin says, reflecting on the key driver behind WaBa Grill’ s longevity and success.“ WaBa Grill is an LA original, shaped by one of the most competitive food markets in the country, and we’ ve focused on what we do best, and that is Asian-inspired, better-for-you meals for those on the go. Not only is this a very balanced way to eat, but people resonate with it because that’ s the way humans have been eating for thousands of years. It’ s not a fad – we carry on those traditions but modernize them for current tastes. People appreciate that and it never goes out of style.”
Tradition and authenticity
Building further on its 2025 success – with both sales and transactions rising by 7.1 percent – WaBa Grill embarks on its 20th anniversary year with continued momentum, with first quarter 2026 sales up approximately ten percent. By remaining focused on innovation, great taste, value, and an exceptional guest experience, WaBa Grill is well-positioned for continued growth and success and is both confident in its current trajectory and energized by the opportunities ahead.
“ We’ re keenly focused on our franchise network and building out WaBa Grill across the US. There are a lot of talented operators
that have expressed interest in bringing WaBa’ s LA-original menu to the East Coast and regions in between. Our goal is to maintain strong leadership to steward us through the economic uncertainty and scenarios the restaurant industry always faces. Restaurants play an important role in the health of our communities, both socially and nutritionally, and we’ re more confident than ever that this is the key to our longevity both in the past and as we look to the future,” Afshin affirms, optimistic for what’ s to come.
“ The world is constantly evolving, and WaBa Grill has remained disciplined in how it evolves with it. However, there are enduring aspects of a brand that are essential: authenticity, commitment to tradition, and standing for something important. Those things never change, they never matter less, and are, too often, compromised in pursuit of profit or an attempt to be all things to all consumers. At WaBa Grill, we understand who we are and, just as importantly, what it is our best customers depend on us for. As WaBa Grill evolves, it will always be a real reflection of what we can be, and what we’ ve always been.” ■
www. wabagrill. com
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