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Alongside the introduction of different fruit varieties, Oppy operates with dedicated business units. Each product category

functions from one unit and is led by a vice president or director fully accountable for the health, growth, and long-term strategy of a particular portfolio.“ This structure allows us to combine deep category expertise with entrepreneurial agility,” John explains.“ Our portfolio spans almonds, apples, avocados, berries, cherries, citrus, grapes, greenhouse vegetables including vertically farmed lettuce, kiwifruit, stone fruit, and other specialty items.”

Prioritizing partnerships

The company also developed a bespoke internal IT system called Optimo, which John reveals was born from necessity.“ In the early 1990s, a major retail partner requested a single consolidated invoice for mixed truckloads carrying different products sourced from multiple countries,” he reflects.“ At the time, our systems required separate invoices for each individual item. We developed Optimo to streamline billing, enhance transparency, and provide full supply chain visibility. Optimo is an important point of differentiation because it provides precise visibility to products moving through our supply chain and enables well-informed real-time decision making.”

Not only has Oppy implemented unique technological advancements, but it also adheres to numerous sustainability initiatives, focusing largely on Fair Trade Certification. As a market leader in Fair Trade Certified produce in North America, its portfolio includes sweet bell peppers,

Delivers!

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