_________________________________________________________________________________ Pür & Simple Restaurants
Ritou explains the Pür & Simple expansion strategy centers on matching franchise partners to demographics, geography and real estate, while ensuring it’ s affordable and the unit economics make sense. Further US growth opportunities include Charlotte, North Carolina, alongside Miami Lakes and multiple Orlando locations.“ We’ re incredibly motivated by the US expansion, but we want to make certain we acquire the right real estate – we’ d rather grow correctly than just grow quickly. Sometimes slow and steady wins the race,” Ritou continues, emphasizing a focus on quality over speed. Canadian expansion also continues with new locations opening in Winnipeg, Manitoba and Sydney, Nova Scotia, with the company looking at additional sites in British Columbia and Alberta.
Enhancing customer experience
Not only is the chain growing successfully through geographic expansion, Pür & Simple differentiates through menu diversity – enabling it to stand out positively from competitors.“ We have menu offerings you won’ t find on other breakfast menus, including panko breaded French toast,” states Ritou.“ We put an original twist on our
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