TO OUR FRIENDS AND PARTNERS AT
_________________________________________________________________________________ Pür & Simple Restaurants
menu items, such as our popular mimosas – customers can opt for freshly squeezed orange juice with sparkling wine or try a tropical guava mimosa. We have an array of coffee options, from matcha lattes to iced Americanos, as well as smoothies and mocktails, which are trending well.”
In February, the company launched a new menu concentrated on presenting even healthier options, including vegan avocado toast and a keto dish.“ I think we set ourselves apart with ingredients, flavor profiles and plate presentations,” Ritou shares.“ Our goal is to literally wow the socks off our guests and make sure they want to come back again. The latest store design is modern, inviting, and vibey. Hospitality is the name of the game – we really strive to make our guests feel like they’ re the most important people in the world. They’ re like celebrities to us.”
Innovative menu development involves extensive travel for Ritou and her partner, CEO Derek Massad, with a commitment to research and development requiring the pair to visit different parts of the US, Canada, and Europe, to test various dishes. The company also introduces limited time offers( LTOs) four times per year.“ We have LTO items that involve thinking outside the box and trying different flavor profiles,” Ritou notes.“ We recently launched a Taste of Italy LTO with prosciutto – we travel, test, read, and research, but we collaborate strongly as a team. Our test center allows us to trial products along the way before we launch anything chain-wide.”
Travel is also integral for cementing supply chain relationships.“ This business is about relationships,” Ritou adds.“ One of our vendors has an annual Sysco symposium
THE FLAVOUR PEOPLE™
TO OUR FRIENDS AND PARTNERS AT
WISHING YOU CONTINUED SUCCESS!
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