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more rooted in their community and how we can enable them to become stronger leaders. Everything reflects how they offer our product and provide service to our guests, so we want to make our partners feel as though they’ re part of a bigger unit. With a fundamental belief in service to others, I believe we over-service our franchise partners so they can over-service our guests.”
Moreover, the breakfast industry offers unique workforce advantages, as Ritou elaborates:“ Breakfast is not like other industries – it’ s a wonderful niche and consequently we have a great number of women working for us, due to the hours of operation; 7am to 3pm. You basically own your day. For example, our workforce can still go home and pick up their children after school. I find that sets us apart for the hospitality sector and it always warms my heart when I see such strong women who work so hard. It’ s quite a relentless industry because we’ re constantly‘ on’ and giving a piece of ourselves every day. Our franchise partners are doing such a brilliant job of finding the right people to promote the brand. That’ s one of our keys to our success.”
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