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tackling other forms of waste, like plastic waste,” continues Emilie.“ Additionally, we’ re committed to reconnecting people with food, and the connection and enjoyment that comes with eating. I believe that’ s what food is all about. It’ s not just fuel. It’ s about building a movement around a different way of eating – one that’ s grounded in nature, celebrates creativity in the kitchen and makes the most of our limited resources.”
Offering only fruits and vegetables at the beginning, Oddbox has now grown its proposition beyond produce with a range of refillable products and ambient rescued goods, tackling packaging waste alongside food waste. Starting with‘ surprise’ veg boxes based on the items that needed rescuing, Emilie reveals what inspired the company’ s diversification.“ We realized that, for part of our community, this meant actually creating waste in their home – for example, if we sent too much beetroot, or a cabbage and they didn’ t know how to cook it,” she explains.“ That’ s when we introduced Pick Your Own, letting customers swap the produce in their box they didn’ t want for another they did.” Understanding that customers cared about the wider impact of food waste, Oddbox introduced its selection of refillables, based on the ethos of fully harnessing the Earth’ s resources.“ We stay supply-led, rescuing only what already exists and prioritizing lowwaste formats while working exclusively with partners and suppliers who share our ethos and values.”
Low-waste weekly essentials
Balancing mission with commercial reality, Oddbox currently focuses solely on its directto-consumer channels where it successfully maintains healthy margins and stronger relationships with customers.“ The pandemic was both a boost and a trip,” discloses Emilie, regarding the company’ s present focus and approach to decision-making.“ Demand surged overnight, growth accelerated
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