Food Chain - Issue 212 - June 2026 | Page 143

__________________________________________________________________________________ Creative
Dining Services remains consistent. Anything related to food, we do, and we do it with hospitality.”
Growth is now centered on senior living, a sector where dining carries emotional and social weight: a reason to congregate, not just eat.“ We’ re moving into senior living with a laser-like focus,” Sandra explains. Creative Dining has spent the past year building distribution, strengthening partnerships, and expanding its sales team.
“ Seniors want more than a dining room. They want a restaurant experience, places to gather, a pub-style setting where they can have a burger or a glass of wine.” Convenience plays a big part in that picture too.“ They want convenience, micro markets where they can grab snacks or groceries, alongside full-service dining.” The result is a model that extends dining beyond a single location, built around choice and routine.
Data and menus
Menu development is central to the operating model, with teams using data to track what diners actually want. Sandra adds:“ We use advanced software and embrace AI,
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