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To deliver a consistent supply, Linwood sources potatoes from across the UK and Northern Europe, adjusting its approach as growing conditions change.“ We grow in every corner of the country. That means we can start with early crops and continue through the season,” he notes.
Linwood partners with a network of 150- to-180 growers, supporting them with seed, agronomic advice and planning. The handson approach aligns with this model, where the output must match the function, not just yield.“ We’ re fully integrated, offering agronomy guidance and supplying our growers with all their seed,” James shares. Changing weather patterns have made things more complex. Now, Linwood focuses on resilience and steady yields when choosing varieties and using land.“ We’ re always adapting to environmental changes, so we choose varieties that can handle those conditions,” James says.
Integrated growth
Recently, Linwood has taken more control of its supply chain. The company now runs its own growing operation, covering 250 acres and producing about 5000 tons each season.“ We needed to understand the risk and cost of growing ourselves,” James recalls. Growing
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