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term relationships with growers and customers.“ We look after our staff well, and they care deeply about what we’ re building,” he adds.
That same focus extends to growers and customers, where long-term engagement guides decision-making.“ We need to partner with growers for the long term. It’ s not about making shortterm decisions,” he highlights.
James’ role shows that philosophy in action. He stays close to the daily operational management while Matt sets direction for long-term growth, investment, and market positioning. Their collaboration and close involvement helps Linwood respond quickly to sector changes.“ I think it comes down to attention to detail and commitment to the supply chain,” James observes.
The market is shifting again.“ The industry has had a tough year; we’ re oversupplied,”
James says. Strong yields and softer consumer demand across parts of Europe have created a surplus.“ We only grow on land with irrigation, and that’ s helped us keep yields steady,” he continues.“ We’ ve kept our volumes steady, and everything we’ ve grown has a home.” Linwood has managed its position by closely aligning production with its customer base.
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