__________________________________________________________________________________________________ Candy Kittens
The Katjes relationship also built foundations for another incredibly ambitious move – acquiring the snack-box company Graze from Unilever at the end of 2025. This £ 36-million acquisition enabled the business to enter the healthy snacking sector, posing incredible growth opportunities. Alongside the Graze acquisition, Ed and Jamie established Tuckshop London, an investment fund supported by Katjes International targeting confectionery
and snacking startups. The fund’ s first investment supported Nuud – a UK plasticfree chewing gum manufacturer – heralding Candy Kittens’ evolution to a platform for associate challenger brands.
Values-driven disruption
Approaching its fifteenth year, Candy Kittens has continued to rise monumentally
from sweet-lover Jamie’ s early notions of opening a fashion-forward confectionary paired with Ed’ s aspiration to make greattasting treats for grownups. The company has scaled distribution and expanded internationally without diluting its integral brand identity, effectively integrated Graze without distracting from core growth and achieved net-zero targets as production volumes increase. As it carries on boldly flying the challenger brand flag, Candy Kittens illustrates exactly how sustainability credentials, values-driven positioning and strategic corporate partnerships can disrupt industries dominated by legacy manufacturers – proving that better is most definitely possible. ■
www. candykittens. co. uk
A. Leadbeater Transport
Unrivalled Road Haulage
A Leadbeater Transport, deliver the highest quality service for all palletised distribution needs throughout the UK. Our Overland Park boasts the ability to house in excess of 10000 pallet spaces whilst maintaining a spacious cross-docking operation.
Packaging. Engineered.
A PROUD SUPPLIER TO CANDY KITTENS
SINCE 2020
ALT are proud shareholders within the PallEx pallet network where delivering excellence is 1st on the agenda. Teaming together their own 35 vehicle strong fleet, PallEx, barcode tracked warehousing services and family firmly in the driving seat of the day to day operation equates to a business that delivers on high standards and expectations.
To learn more contact
01274 698830 | Alex. leadbeater @ aleadbeater. com
www. aleadbeatertransport. co. uk
Specialists in the design and supply of creative retail solutions for the food, confectionery, alcohol and beauty sectors.
WWW. NEWVISIONPACKAGING. CO. UK SALES @ NEWVISIONPACKAGING. CO. UK
foodchainmagazine. com 173