______________________________________________________________________________________________________ Traceability
Improved data accuracy delivers the robust audit trail required in an era of heightened safety awareness. Automated verification limits the company’ s exposure to contamination and production error, minimizing both costly disruption and product waste – while also giving manufacturers and brand owners greater confidence in the integrity of their data, reinforcing consumer trust and protecting brand reputation.
Enhancing point-ofsale compliance through connected packaging
Even with improved manufacturing controls to reduce product recalls, retailers continue to face routine risks around out-of-date products and real-time recall management. 2D codes powered by GS1 offer a new safeguard, for example, to ensure any expired product scanned at the point of sale is immediately flagged as unfit for consumption, preventing accidental sale. The same process can be used if a product recall has been made; flagging the product during the point-ofsale scan will improve legal compliance and reduce consumer risk.
2D codes that carry or link to batchlevel information ensure that only affected products are removed from sale, rather than entire product ranges. This precise traceability significantly reduces the time-consuming burden for retailers to manually take products off the shelf and handle the disposal or return
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