________________________________________________________________________________________________________________ Bill’ s
The other thing that’ s been important is that we’ re not tied down to any particular cuisine or genre of food, so we can be flexible with market trends
get Bill’ s back to its original best. Presently, we have 49 restaurants throughout the UK and are set to open our 50th site – our first airport site – in Heathrow, Terminal 2.”
Building brand loyalty
It’ s no secret that the hospitality industry has faced an onslaught of macroeconomic challenges over the last six years, but despite those ongoing difficulties, Bill’ s continues to flourish. This year, the 25th anniversary milestone is not only a celebration of how far the business has come, but also of its ability to evolve alongside changing customer tastes and habits.
“ The other thing that’ s been important is that we’ re not tied down to any particular cuisine or genre of food, so we can be flexible with market trends,” Tom reveals.“ Guests’ tastes have been more dynamic than ever over the last five years, so it’ s especially important to be innovative and relevant. It’ s exciting for our food development and marketing teams because they can constantly experiment with new ideas, cuisines, and demographics.
“ When you have a business to survive for long periods of time, you must stay relevant. We’ ve identified that families still
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