________________________________________________________________________________________________________________ Bill’ s
Photo
: Frankie Turner
Cawston Press is proud to be part of the Bill’ s journey, with our Kids Apple & Mango and Apple & Summer Berries range keeping little ones happily refreshed along the way.
It’ s been brilliant to partner with a brand so committed to keeping all tastebuds happy, while championing healthier choices families can trust. From our no-nasties Kids cartons on the menu to fun co-branded activations over the years, we’ ve loved working together to make family dining that little bit more joyful— and we look forward to many more years of partnership ahead. Congratulations from all of us at Cawston Press as we celebrate your 25th— and raise a glass to our own 40th anniversary too.
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Organic growth strategy
As Bill’ s embarks on its next chapter, its
journey highlights the value of staying adaptable while remaining connected to the qualities that made the brand popular in the first place.
“ Our aim for the next five years is to continue stabilizing and growing the business. We have a phenomenal retention and internal promotion rate, with over 50 percent of our Head Office team having come from our restaurants. Sales have been encouraging and we’ re hoping that that trajectory can continue,” Tom says, concluding our conversation.“ It’ ll be challenging in the current market, but if we keep investing in technology and innovation to combat the rising costs, keep attracting new and existing guests, and grow the business into different revenue streams, then we’ ll be happy.” ■
www. bills-website. co. uk
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