____________________________________________________________________________________________________ Mindful Chef
Since we last spoke with Mindful Chef around one year ago, there have been some interesting developments across the company, including the launch of its family range. We sit down with Jesse Kempner, Head of Food, and Sasha Watkins, Head of Health, to learn more about what’ s been happening.“ It has certainly been a busy year for us as we’ ve continued to expand our weekly menu offering, now with 28 recipes each week, and we’ ve also worked on a new brand refresh,” Jesse opens.
“ A big focus has been listening closely to our customers, shaping everything from new flavor profiles to the development of our new family-friendly range. We’ ve also strengthened our partnerships, bringing restaurant-quality dishes into people’ s homes. We worked with Bold Bean in January this year, for instance, creating a series of delicious, high-fiber recipes including chicken miso soup with butter beans, and roasted squash and braised beans with an artichoke dressing.”
Sasha adds:“ We’ ve done a huge amount from a health perspective, and this is an area we’ re proud of, as we know the nutritional excellence of our recipes is one of the primary reasons that new customers join and stay with us. We’ ve continued to refine our nutritional standards to make sure that every meal supports our customers in their daily lives. That means a lot of balanced meals built around plants, fiber, and whole foods that are simply joyful and easy. We’ re also trying to help customers to meet their five-a-day as only one in ten children in the UK regularly meets that target. We’ ve also seen more customers turning to us for consistency and reassurance in a world where nutrition advice can feel overwhelming.”
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