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and continue to champion its people-centric ethos. Even as the company proceeds to grow and scale, it still upholds the same family values that it was founded with, thus cultivating a kind, happy and supportive environment where its employees can be their best for both themselves and their customers.
Sim Trava’ s core values are centered around the belief that everybody has the potential to shine in an environment where learning never stops, change feels exciting, customers feel like family, and every win is worth celebrating. This passion was- and still is- integral in driving Sim Trava’ s success.
“ My wife and I were really passionate about managing people, so we had strong views on what we were going to do with our own company,” Simon reveals, elaborating further on Sim Trava’ s founding values in its early days.“ We sat down in a Costa Coffee store and wrote down on a napkin what our values would be and started off with four values which has since grown to seven – and those values align closely to Costa Coffee’ s. We’ ve always worked closely in partnership with Costa Coffee, and that relationship has been a very important part of our journey and growth over the past 20 years.”
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