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Trava independently to the regional and store managers, go into the store and make sure that everybody is trained to our standards.” From a single Northwich store to an 80-strong portfolio, the business’ growth has been shaped by strategic decisionmaking, timely opportunities and an unwavering commitment to its people, purpose and community. With ambitious plans for further expansion, Simon and Tracy remain guided by the same values they first scribbled on a napkin over 20 years ago, proving that with passion and hard work, lasting success follows.
“ Our main priority for 2026 is to consolidate the 21 stores that we bought last year; on top of that, we’ ve got three new stores to open and ten refurbishments to do throughout the year. We’ re also going to look at moving our central office in the summer as we’ ve outgrown our current one. We have exciting plans to continue expanding, with the ambition to eventually get to 200 stores,” Simon concludes. ■
www. simtrava. co. uk
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