__________________________________________________________________________________________ Churchill
Container experience with unique and innovative ideas. We have a full in-house creative team with decades of experience in this niche area.”
Strengthening connections
In Erik’ s view, souvenir drinkware sits somewhere between merchandise and packaging.“ Any simple container can hold liquid, but we like to say that we make the cups you want to keep. We think of them as ball caps or jerseys but with a more accessible cost to the consumer.” That outlook is catching on with venue operators. Collectible products stretch the experience beyond the event, generate extra revenue, and boost brand visibility long after guests leave.“ Consumer behavior and market needs evolve quickly in our space. Keeping up means we must try new things. We’ ve invested in modern, purpose-built production lines that let us respond to unpredictable demand and handle last-minute requests quickly, all while keeping scrap rates low,” Erik explains.
That operational flexibility has supported growth across theaters, concerts, movie releases, and live entertainment events, all facing the same challenges as stadium operators: generating guest spending and strengthening connections with their audiences. foodchainmagazine. com 117