__________________________________________________________________________________________ Churchill
Container generated by thousands, if not millions, of posts, reposts, likes, and comments tied to souvenirs has injected a whole new energy into these programs,” Erik observes. That shift is changing expectations around product development and design.“ Consumers want tangible brand experiences that they can share virtually.”
The trend is shaping Churchill’ s investment priorities as the company expands its digital decoration capabilities, while Churchill works to grow adoption of recycled-content products and broaden its presence across venue-based markets.“ One of our key goals over the next five years is to expand adoption of our Run It Back™ program. It took us five years to achieve our initial goal of offering 100 percent recycled content. Now, our goal is to convert half of our customers by 2030,” Erik explains.
“ We’ re the leading supplier of souvenir drinkware for sports stadiums and theaters, but there’ s still plenty to discover. Demand keeps growing, and in the next five years, we expect even more momentum in amusement, restaurants, and c-stores.”
Erik concludes,“ Our product mix will still look a lot like it does today, but our customer base will be much more diverse.” ■
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