__________________________________________________________________________________ Westway
Feed Products
experiential learning. We send employees to meet customers, listen to their experiences, and understand the impact of our liquid feed. It helps broaden perspectives and encourage new ways of thinking.”
The structure of the organization changed, moving away from centralized decision-making.“ It’ s really about how you serve that region, not necessarily trying to get one person in a center point making decisions, but how you push decisions out.”
Safety remains the foundation across all sites and activities, Blaine says:“ Our number one priority is safety. As a team, we all have a personal responsibility to our 210 employee families. Each employee must go home safely every day. If we want to be a highperforming team, we each have to put safety at the forefront of what we do every day.”
Next phase
Westway’ s next phase builds on its position in liquid feed while extending into areas that more directly connect nutrition and land use.“ Westway will continue to grow through customer acquisition, potential expansion, and entering into this agronomy space around that merging of nutrition and soil science.”
The definition of growth, however, is shifting alongside the market it serves. Blaine concludes:“ Growth at Westway doesn’ t look like tripling our volume. It looks like tripling our value to our customers. They will be the ones who help us define what that success looks like.”
In a sector that has moved from input supply to system performance, Westway is choosing its role deliberately- less about scale, more about impact across the production chain. ■
www. westwayfeed. com
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