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Surya
Foods
Harry Dulai, Surya’ s Chief Executive Officer, to dive deeper into the key driving factors behind the company’ s operational success.
“ World foods continue to outperform many other grocery categories as the UK becomes increasingly diverse and consumers become more adventurous in the cuisines they cook at home,” Harry begins.“ Retailers recognize that opportunity and have continued to invest in world foods through increased shelf space, wider distribution and stronger promotional support. Cultural celebrations, such as Ramadan, Chinese New Year, and Diwali continue to grow in scale and importance across the UK. Our brands, including Laila, Salaam and Mai Thai, have performed exceptionally well during these key trading periods.
“ We’ ve also seen more consumers switching to dry rice as they look for better value,” Harry continues.“ Buying larger bags of rice from the world foods aisle offers significant savings compared with microwaveable or pouch rice, without compromising on quality.
“ Identifying hot trends is also a key strength and growth driver. For instance, one standout success for us this year has been Kewpie mayonnaise, the original Japanese mayonnaise brand, which we distribute into the UK market. Created in Japan in 1925, unlike standard Western mayonnaise, Kewpie is known for its richer, slightly sweeter taste, and use of egg yolks only, which gives it a creamier texture and deeper umami flavor. It is popular worldwide, especially with sushi and sandwiches or as an ingredient in modern fusion cooking.”
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