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it could expand its offering to include frozen vegetables, frozen fruits, canned goods, dried goods, and whatever else customers needed sourced and delivered without friction.
“ The model in the UK became simple: as long as you are a reliable supplier and you get product to customers on time, it works. Meanwhile, in mainland Europe, buyers want specialists, because they already have frictionless trade. It is easy for a large
German buyer to import a container from
China directly, so if they choose to use an importer, it is because something about the process is complicated or they want to trial something new. Our European teams reflect that model, with Germany focusing exclusively on canned goods like peaches, sauerkraut and gherkins, while Denmark works solely in frozen food. That focus means our German buyers would never think to put us in a frozen category, and our
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