_________________________________________________________________________________________________ Westons Cider
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and export growth, all while preserving the production practices that define the brand. For leadership, it’ s not just about volume. It’ s about how a deeply rooted business responds to changing consumer tastes, rising environmental expectations, and new global opportunities.
Managing Director Helen Thomas, a fourth-generation Westons, has become one of the industry’ s key voices through the annual Westons Cider Report. The report explores trends across the category and highlights opportunities for producers and retailers. In the introduction to the Westons’ Cider Report 2025, for example, she wrote:“ the cider industry continues to evolve in 2025. Despite ongoing challenges for the category and consumers, there are substantial opportunities for growth.”
That perspective sums up Westons’ approach: look at bigger shifts in what customers want, then invest accordingly.
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