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20 miles south of Baltimore, the company recently opened a new 80,000-square-foot facility dedicated entirely to its retail operation, handling private-label business as well as its own brands: One Fine Chicken and Easy Street. On the retail side, Holly Poultry supplies major grocery names including Aldi, Harris Teeter, Giant, ShopRite, and Safeway, with further brands in the pipeline.
The two retail brands each occupy a targeted space in the market. Easy Street, the company’ s best-selling retail brand, is a noantibiotic-ever, boneless chicken product that is diced and seasoned in bold, street-inspired flavors, including street taco, Korean BBQ, Peruvian, and a new shawarma variety, with Asian chili crisp on the way. Easy Street was developed as a brand that most people could identify with, given that it is an affordable product that is already spiced and diced, comes together in under seven minutes, and delivers incredible flavor without the wet marinade that many comparable products carry. One Fine Chicken sits alongside it, also antibiotic-free and sourced from medium, responsibly raised birds through the company’ s vertically integrated partner. Additionally, the brand aligns perfectly with Holly Poultry’ s tagline,‘ better chicken for everyone’, which reflects the company’ s commitment to offering affordable, high-quality products.“ It has to be a win for our vertically integrated farming partners, a win for us, a win for the retailer, and most importantly, a win for the consumer,” Zach comments.
Sustainable growth
Being vertically integrated with partners like House of Raeford, a family-owned business operating multiple processing facilities across North Carolina, South Carolina, Georgia, and Louisiana, has facilitated that
Recyclable cold-chain packaging
WetTech ® is a recyclable alternative to traditional wax-coated or wax impregnated packaging.
CUSTOMIZE: Medium and liner combinations can be customized to deliver the right level of moisture resistance for your needs. smurfitwestrock. com
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