Cover Story _______________________________________________________________________________________________________
Evolving design
by
Lone Star Bakery brings together family ownership, manufacturing scale, and investment to drive growth nationwide
When Tracy Fletcher was 16, she spent her summers working at the family bakery, rotating through different departments. Now, three decades later, Tracy is the third-generation President of Lone Star Bakery( Lone Star). She leads a company with nearly 700 employees working across two manufacturing facilities in China Grove, Texas. The business her grandfather bought in 1956 now serves restaurant chains, retailers, distributors, and food companies throughout the US and abroad.
When Tracy thinks about the operation built by the first generation of her family, the Morrises, she says they’ d be amazed by how far the company has come.“ Back in the 1950s, they probably had about 30 employees. Today, our reach extends nationwide and internationally. And the technology— well, the tools and systems we use now just weren’ t around when they were building this business.”
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