__________________________________________________________________________________________________ Pooch
& Mutt us scale innovation faster and bring highquality products to market with confidence. It’ s a partnership that strengthens both our ambition and our ability to deliver.”
Paul sees demand shifting toward preventive health, ingredient transparency, and products that serve a clear purpose, not just price or packaging. He believes the business is well-ready to respond because those priorities are already at the center of its strategy.“ We want Pooch & Mutt and Purr & Meow to be the most trusted health-led pet brands in Europe. That means deeper innovation, broader category expansion, and continued investment in expertise.”
In the long term, Purr & Meow will become a core part of the business.“ It will have the same level of innovation and range development shoppers associate with Pooch & Mutt.”
The company’ s vision goes well past one launch or category. Paul sees the recent relaunch as part of a broader shift in how pet owners think about wellbeing and the role brands play in supporting it.“ The relaunch is just the start. Cat owners deserve brands that meet them where they are; informed, engaged, and deeply invested in their pets’ wellbeing. We’ re committed to being that trusted partner for every chapter and every tail of a cat’ s life,” Paul concludes. ■
www. poochandmutt. co. uk
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