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RIPE READY
AND
Local expertise, strong partnerships, and data-driven decisions propel Finnish wholesaler Satotukku’ s growth and success
Bananas are the most frequently consumed fruit across Europe and, at the far end of the supply chain, they’ re still green when they arrive in the Nordic country of Finland. Before they reach the supermarket shelf, they must be ripened with precision by using carefully controlled temperature, humidity, ventilation, and ethylene.
Not only is Satotukku Oy( Satotukku) one of the largest fruit and vegetable wholesalers in
Finland, but it is also one of only four banana ripeners in the country. Three dedicated‘ banana masters’ ensure the job is completed with the right amount of accuracy and care.“ Banana ripening is a fascinating combination of science, technology, and experience,” reveals Satotukku CEO, Kaisa Malmberg.“ Technically, ripening is only one part of the job. The real expertise is delivering the right banana, at the right stage of ripeness, to the right customer, at the right time.”
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