With little support and limited production capabilities , Diana lost out on these early opportunities , but she remained determined to succeed . “ I ended up flying around the world by myself to attend manufacturing trade shows , in order to figure out the best way to design an efficient production line ,” she recalls . “ While it was initially difficult to get the attention of manufacturers in a male-dominated industry where I did not yet have a foothold , I eventually succeeded .”
Diana goes on : “ I kept showing up and eventually one person sat down with me – just one , but it just so happened to be the right one . It was at this point that my husband entered the business , and we gathered the resources to build our own facility . So , I went from a small , 2000-square-foot commercial kitchen in
2017 , to a 12,000-square-foot state-of-the-art manufacturing facility capable of producing large volumes of quinoa crisps by mid-2018 !”
Game-changing opportunity
Today , Undercover ’ s facilities span 50,000 square feet and the business supplies around 20,000 retail stores across the US with chocolate quinoa crisps . Its main retailers are Whole Foods , Kroger , Albertsons , Walmart , and CVS , but it has also participated in multiple Costco rotations and is preparing to go enterprisewide in Target in the spring of 2023 .
With the inspiration behind Diana ’ s products being her daughters ’ health condition , she had a personal interest and passion to create a risk-free product . “ I was very conscious to design a product that could
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