Food Chain - Issue 193 - April 2023 | Page 147

KellyDeli
“ We are on a mission to bring the best of Asia to the world through our Asian-inspired brands , which include Sushi Daily kiosks and our Kelly Loves grocery range among others ,” he begins , speaking of the wider founderowned business . “ Sushi Daily is our most prominent brand and is available in partnership with retailers throughout Europe , plus some new territories such as the UAE and Mexico .”
The company was founded by Korean Kelly Choi . After spending seven years in Tokyo as a twenty-something with a passion for Japanese culture and food , the young entrepreneur recognized that taste trends were no longer split by an East-West binary ; globalization had blurred the lines , and Western pallets were , she believed , ready for a new everyday food : sushi .
Working with Master of Sushi , Yamamoto-san , Kelly launched Sushi Daily , having convinced him that , indeed , sushi could be both exquisite and convenient . In Daniel ’ s words : “ Kelly ’ s founding vision was to combine the best ingredients with the finest craftmanship to make highquality sushi available to both consumers and entrepreneurs , which she achieved through our sushi kiosk franchise model . As such , we ’ ve created a multi-million-pound industry and opened the door for lots of businesses , while also proffering a stepping stone for Asian people in European markets .”
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