KellyDeli
Change for good
As of 2022 , KellyDeli reached a total 1619 points of sale , including its 1000th Sushi Daily kiosk , while annual sales delivered in excess of half a billion euros . Despite that impressive growth , the company has not lost sight of its focus on embedding sustainability within its supply chain .
Indeed , as Daniel has already pointed out , maintaining the integrity of KellyDeli ’ s processes while increasing its sustainability credentials is integral to ensuring the quality of its product . “ We ’ re really focusing on our Corporate Social Responsibility ( CSR ) agenda and have a ‘ Change for Good ’ program , which supports nine of the 17 United Nations Sustainable Development Goals to improve the planet and the lives of its people by 2030 ,” Daniel reveals .
“ All of our fish and seafood is responsibly sourced , and we hold MSC and ASC accreditation ,” he details . “ We are also a member of the Round Table on Responsible Soy , work to the European Chicken Commitment , source free range eggs , and our rice is certified under the Sustainable Rice Platform ( GLOBALG . A . P .). In short , we ’ re committed to doing things the right way , and that means ensuring we source the finest Asian ingredients and European alternatives .”
According to Daniel , KellyDeli was also the first company to utilize recyclable sushi trays made from 100 percent recycled PET , eliminating approximately 48 tons of plastic waste every year , and has worked with Action Against Hunger to raise $ 450,000 to help end food insecurity . Over the next three years , the food giant aims to raise more than one million euros for the charity . In that time frame , the company also intends to grow its other brands including Happy Tokyo , which is a sushi and hot food concept with a pan-Asian twist , and Kelly Loves grocery range . “ The future is all about delivering our mission to bring the best of Asia to the rest of the world ,” concludes Daniel .
“ We ’ ve also got an aspiration to grow our digital footprint via Click & Collect and we will continue to work with delivery aggregators such as Deliveroo across myriad markets .
“ Looking at the bigger picture : KellyDeli is a great business ; we ’ ve been first-to-market in almost every market that we ’ ve opened and have operated where competitors have been and gone . We ’ ve found a model that works for us and our partners , and we are now focusing on the long-term journey .” ■
www . kellydeli . com
JS Davidson After more than 25 years in business , JS Davidson has cemented itself as one of the industry ’ s leading names in one-stop provision of distribution , ambient , chilled and frozen storage , and supply chain solution services . The company is proud to be working with Kelly Deli to help in its expansion across Europe .
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