Food Chain - Issue 193 - April 2023 | Page 171

Scoffs Group
Your Community Matters ) within all our new and existing brands ,” he shares .
Paul believes Scoffs has been successful because it actively seeks businesses with aligned values . Furthermore , he believes that support is filtered down from the top across each brand to provide reassurance for the team . “ From the entire management board through to the leadership team ; we ’ ve built robust values , and one of the reasons I joined Scoffs was because of those values and how people look after each other .”
As a result , longevity has become a byproduct of the business ’ values , and Paul is grateful to lead a team that is committed to the brands it operates . “ That comes down to how they are treated , which is what fuels our growth . Our brand partners , like
Costa , have commented on how we look after our people , which then drives further growth because it achieves consistency and stability , and people are not just doing it to get paid , they are doing it because they love what they do .”
Scoffs has also been formally recognised with “ Leading winning teams ”, scoring the highest in this category across all other franchise partners .
Dream Beans
One of the ways in which Scoffs encourages support and camaraderie is through brandspecific initiatives . One in particular
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