Cover Story
in a time crunch and want to be in and out quickly . Roy ’ s , on the other hand , is the kind of place where people want to share their special occasions such as birthdays and anniversaries , which places a different kind of responsibility on our shoulders . In Applebee ’ s , guests expect speed when ordering to-go and an enjoyable family-friendly experience when in our dining rooms . We need to ensure customers enjoy differing experiences , whilst still fantastic regardless , and it all really boils down to guest satisfaction . Each brand has its own individual brand promise to uphold , and we strive to ensure that we do so consistently .”
People potential
During the pandemic , the Cicis Pizza brand fell under severe hardship , given the restrictions imposed for society ’ s safety . It was during this time that SSCP stepped in and purchased the company to turn it around . “ We bought the debt for Cicis Pizza in 2020 , as it was in a tough position amidst the Covid lockdowns . We then took over the business in 2021 and got to work . Since then , we have increased sales by over 50 percent , and it ’ s continuing to grow . The brand has a fantastic business model when you consider its lack of competition and ease of execution , which in turn makes it a highly desirable option for potential franchisees .
“ Our Cicis Team has done an amazing job with supporting the franchisees and taking care of its customers , and has achieved so much in such a short period of time ,” Chris adds . “ We took the business back to the airwaves in 2022 , by getting it on TV for the first time in many years . We used the opportunity to remind people who we are , how great our pizza is , and ultimately the value proposition that we have to offer . It has done wonders for brand awareness . Prior to this , I think the brand had slipped to the back of consumers ’ minds , and folks had begun to think of Cicis as being more of a buffet-food establishment .”
Chris cites SSCP as taking great pride in being in ‘ the people business ,’ as he details : “ One of the unique aspects of the restaurant industry that I have always loved , is the potential it offers anyone and everyone for lifelong fulfilling career paths . You don ’ t need a master ’ s degree to be successful , my father is a great example . From his humble beginnings , he has maintained a strong commitment to the brand promises everywhere he has been throughout his career , and look where he is today ! Similarly ,
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