in their refrigerator and pantry , but we do get to play around with new ideas for things like chicken wing marinades and sauces . Pizza ’ s just a fun product that people love to be inventive with .”
Richelieu ’ s focaccia creation was among the new products that the company showcased at the Private Label Manufacturer ’ s Association show last year . The exhibition offers buyers an opportunity to see the latest exciting product lines from producers across the industry . This is one of the many ways that the business is seeking continual growth across different sectors , by attracting new clients with targeted and innovative products . “ We are currently determining which way to expand next ,” Brian continues . “ In the private label sector , you have to be certain of the avenues you ’ ve explored before you rush into investments . It ’ s not something that will necessarily happen next year , it requires a longer scope of planning , but in terms of approaching our clientele with new ideas , we try to do so at least once or twice a year .
Extreme ownership
“ Overall , we have a large runway for growth , especially on the pizza side . The private label share of the pizza category in the US is somewhere around 15 percent , but some retail customers are far higher than that . We are still a long way behind the European and UK private label markets , but as the economy has slowed in recent years , our sector ’ s share has been steadily rising . Historically , the category benefits from consumers opting for the cheaper options , which they continue to purchase
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