Bolstering biodiversity
Although focused on sustainability across the Group , the family ’ s historic ties with the farming industry brings a critical recognition that it ’ s not just about the ecological environment . As Adam details : “ The first thing that has to be sustainable is the farmer ’ s bank account . If they don ’ t earn enough to feed their family or heat their home , then the model doesn ’ t work . Once a stable form of income has been established , then they can look into rebuilding biodiversity and reducing the farm ’ s impact on the environment .
“ We ’ ve set up a number of development farms to conduct research , but our primary regenerative farming platform is Prumplestown Estate , based in County Kildare , Ireland . Thus far , we ’ ve ran 187 different soil tests for things such sequestering carbon , species counts of
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