Food Chain - Issue 193 - April 2023 | Page 61

Buitelaar Group animals , birds and beetles , and worm counts too . In instances elsewhere , farmers have been known to lift a cubic meter of soil from their grounds to find no worms underneath at all , which is unbelievable . What we ’ re trying to demonstrate , is that livestock is part of the solution to fixing our soil problems . Going way back , for example , here in the UK , we had herds of red deer helping uphold the animal element of the biodiversity circle , but their numbers have unfortunately diminished .
Family-first farming
“ Besides educating people on the profitability of regenerative farming , we ’ re also going to use Prumplestown Estate to exhibit the quality of the resultant beef to chefs from around the world . When they visit , they ’ ll have the full tour of the grounds where the cattle roam , as well as the deboning hall where we hang the meat , and a kitchen where they can sample it . We ’ re going to publicize it well , as a true celebration of food , but behind the glitz and the glamor , everything will be backed by science . This isn ’ t just a marketing ploy , it ’ s the absolute truth .
“ I work like hell , because I absolutely love it ,” Adam concludes . “ Nine times out of ten , I wake up already excited to get into work . I ’ m a very lucky individual in that sense . I ’ ve told each of my four children that I ’ m more than happy to teach them what I know , because I ’ ve got a hell of a passion , and I ’ d love to be able to pass that on if it suits them . I work with my wife Clare , who ran the financial side for years , my brother is involved in the business , as is my cousin , and my eldest boy is showing an interest too , which means a lot to me . Family , to me , is everything .” ■
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