▲ Shannon Deary-Bell , President and CEO of Nor-Cal and Don Deary , Board Chairman
Companies all over the world – now more than ever in a rapidly changing post-pandemic market – are having to face similar decisions . Like many choices made by the Deary family before this one , it just so happens that it paid off .
The company chose to twist , and currently bottles more than 80 million cases of drinks every year . It co-packs for an extensive list of clients and bottles its own , rapidly expanding line of Go Girl energy drinks .
A hard-working family , an eye for shrewd investments , and an interminable commitment to growth : these three factors have turned Roy and Margaret Deary ’ s modest soft drink bottling company into the largest independent beverage co-packager west of the Mississippi .
According to the Deary family , it ’ s their unique combination of old-fashioned values , handed down over the generations , and innovative , forward-thinking business practices that have pushed the company into a class of its own .
Naturally , Deary family members manage most areas of Nor-Cal – that ’ s why it ’ s a family-owned and -run business , but each starts from the bottom of the company ladder . Before taking on leadership positions , Dearys must learn the business from the ground-up , slowly taking on more responsibilities as they gain experience .
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