Nor-Cal Beverage
According to the family , this style of training has proved remarkably beneficial and remains one of the central reasons for the company ’ s success . Take Shannon Deary-Bell , for instance . She ’ s currently the President and CEO of Nor-Cal , but she didn ’ t start off in that position .
Most Admired CEO
Born and raised in Sacramento , Shannon attended the University of Southern California to study Public Administration , graduating in 1989 . Though leaving the bubble of campus can be daunting , Shannon ’ s natural drive took her straight into work as the Membership Director for La Cañada Flintridge Country Club .
To say she excelled at sales would be an understatement . Within just two years , she ’ d sold out the entire membership quota , subsequently deciding to move back to
Sacramento and enter the family business .
At that time , Nor-Cal had not yet divested its soft-drinks division . It was also operating as a beer distributor and had fully-fledged food service and vending machine divisions .
Yet , beginning at the bottom didn ’ t seem to faze Shannon . Indeed , she knew that she had to prove her worth – as she had done previously at the country club . So she began in the food service department , selling fountain equipment , convenience store appliances , and restaurant kitchen equipment to customers . Shannon ’ s career was still just beginning . Two years later she entered Nor-Cal ’ s vending division , learning all about that side of the business , before working her way up to Assistant Manager . Every moment in this early stage of her work at Nor-Cal , it appears , will have undoubtedly informed the strong managerial and leadership presence we see today .
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