Food Chain - Issue 193 - April 2023 | Page 92

It ’ s estimated today that fish is the most widely consumed animal protein across the globe , with the world ’ s population working its way through 160 million tons per year , a cool 27 million ahead of poultry , its closest competitor . Is it any wonder ? With the thousands of different options that fish-lovers have at their disposal , there ’ s something to satisfy each palate . The high demand for fish

is also due to its popularity as a healthy food source , as well as its unique nutritional value , including high levels of omega-3 fatty acids and other essential nutrients . Unfortunately , not all of us are located next to coastlines or beaches , which can make sourcing these seafood delicacies somewhat challenging . This is where AVRAMAR comes into play .
AVRAMAR was born in January 2021 , when four leading companies , Andromeda , Nireus , Selonda and the fish feed company Perseus , joined their collective expertise into one unified company . The name AVRAMAR , derives from the Greek word , ‘ avra ,’ meaning gentle breeze and the Spanish word for sea , ‘ mar .’ As Thor Talseth , Group CEO explains ; “ AVRAMAR is today the biggest aquaculture company in the European Union . We have successfully integrated our value chain to provide full traceability and ensure the superior quality of every fish by taking control of each step of the process , from egg to plate . As the biggest producer of Mediterranean fish , we can offer year-round availability
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