_____________________________________________________________________________________ On Deck Concepts
Open opportunities
Three restaurant concepts , two approaches to culture , one success story – On Deck Concepts has it all wrapped up
The first major milestone for On Deck Concepts came in 2002 , with the opening of its very first brand , Lone Star Wings , which eventually rebranded as BoomerJack ’ s Wings . The second major milestone took place in 2008 , according to Owner and CEO , Brent Tipps . “ We opened our first BoomerJack ’ s Grill location in Fort Worth on West 7th . I wanted a casual sports bar environment where guests can relax and enjoy wall-to-wall sports .” The third major milestone took place in 2013 with the opening of CiscoJack ’ s , after a space next door to the BoomerJack ’ s in Bedford became available . “ It was a great restaurant space with a really large patio , and as the city of Bedford had been so good to us , it gave us a great opportunity to bring another concept to the area .”
He highlights that CiscoJack ’ s was established as a high-end Tex Mex restaurant , and although it was a great concept , the community showed that it preferred a more casual and approachable hang-out space , not higher end dining . “ We ultimately decided to convert it into Bedford Icehouse in 2015 , focusing on live music , and a classic Texas icehouse atmosphere . The Icehouse is celebrating its eighth anniversary in 2023 and is a strong testament to how listening to your guests and understanding your trade area can help you flip a failure into a success .” Since then , the business has added an additional concept , Sidecar Social , bringing its offering to a total of three under its belt . “ We are looking forward to celebrating our next big milestone in the fall of this year .
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