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BoomerJack ’ s will be growing outside of the Dallas-Fort Worth market for the first time as we take the brand to the Houston market ,” he shares . Locations in Webster and Katy , Texas , are coming starting late 2023 .
Family-feel culture
As owner , Brent began his career in the industry at Steak & Ale . He started in the kitchen and worked his way up to head broil , eventually becoming head waiter , and head trainer , while helping with admin work in the office . “ I loved my time with Steak & Ale , which was great because I spent most of my time working at that age !
“ I eventually left and joined Cici ’ s Pizza , and owned a single unit . I started when the business only had six locations , and stayed until it had over 600 . I wanted to grow and purchase additional locations , but the DFW market was sold out by then . My desire to open my own place got the best of me and I left to start the brand that eventually became BoomerJack ’ s ,” Brent says .
Of course , the journey has not been easy , and currently Brent ’ s biggest challenge is a drive for self-funded growth . “ Many smaller companies grow quickly by taking on investors or getting involved with private equity , but that ’ s not how we plan to support our growth . It may impact our desired speed , but we are still quickly growing , focusing on our two growth brands : BoomerJack ’ s Grill and Sidecar Social . The bigger we get , the more locations we will be able to open each year .”
On the other hand , Brent highlights that the most rewarding aspect of his job has been creating a familyfeel culture . “ As a result , we
... Brent is still excited for what lies ahead
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