Food Chain - Issue 194 - June 2023 | Page 141

_______________________________________________________________________________________________ Wing
Snob
Brian ’ s spent the majority of his life in the restaurant industry , starting out as a pizza-making novice in a local kitchen when he was just a kid . Delivery driver , waiter , bus boy , deli owner ; he ’ s experienced it all . So , noticing the increasing trend for wings – hot , crispy , and fresh – Brian opened the first ever Wing Snob .
It was almost an epiphany : the future is chicken . The time of the burger and the hot dog was over . People were clamoring for an indulgent , taste sensation . Etiquette was out ; wings were in . And there was no turning back . Now the chain has 43 locations – either open or under construction – while a staggering 88 are in the pipeline . As if any one needed any more convincing that the future is chicken .
Part of the business ’ success is owed to its successful franchising model . The program is popular , too ; an array of budding fast casual restaurateurs have made their name thanks to Wing Snob . The average unit volume for a Wing Snob franchise joint in 2021 was valued at $ 1,048,747 . The potential earnings are huge .
Moreover , with an initial investment range of $ 195,000 to $ 352,000 , there ’ s plenty of flexibility for those interested in a proven model . Indeed , starting investments in the fast casual industry
The brand is growing bigger and stronger each year
foodchainmagazine . com 141