_____________________________________________________________________________________________ Convenience
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Beyond single use : the changing role of convenience food packaging
The issue of single-use plastic waste remains a major concern for consumers and retailers alike , specifically in the convenience food sector . It is estimated that the amount of plastic flowing into the ocean could triple between 2016 and 2040 . To combat this everpressing issue , the UK government recently set a target to end plastic pollution by 2040 by creating a legally binding international treaty that involves cooperation between businesses and environmental organizations . Given the convenience food market is expected to grow annually by three percent – an opportunity exists for brands to make headway sooner by helping to reduce packaging waste throughout the market .
The packaging waste issue
Convenience food , available in its various forms , provides a significant opportunity to reduce packaging waste . From dairy products , ready-made sauces , spreads , and drinks , to frozen oven-ready meals , supermarkets display plastic-wrapped convenience foods in nearly every aisle .
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