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It is predicted that by 2027 , this sector will generate 14.3 million kilograms of food , resulting in the potential for substantial packaging waste . Unfortunately , much of this waste is plastic , which can only be recycled two-to-three times , with low recyclability rates of 49 percent in the UK and 38 percent in the EU . A study found that eight out of ten of the 12 million pieces of litter analysed from around rivers , oceans , shorelines , and the seafloor were made of plastic – 44 percent of that litter was related to convenience food and drinks . With demand high , now is the time for the industry to look at the packaging used and start thinking about alternatives .
Exploring sustainable alternatives to traditional packaging
For brands , choosing the right packaging is vital . It requires a lot of time and investment as there are several factors to consider . With the main goal of convenience food being its functionality , packaging in this area should be designed to reduce the risk of damage and food waste during storage , handling , and consumption while also being easy to eat , with minimal effort for the on-the-go consumer .
In contrast , when it comes to ready-tocook meals , customers are drawn to visually appealing containers that can also be used
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