_________________________________________________________________________________________ Aberrant
Group
Data driven
David offers us some behind-the-scenes insights : “ We ’ ve set up a clear operating structure : each restaurant is headed up by a Restaurant Business Consultant , who will in turn have a senior leadership team at hand to help , as well as a shift leadership team and , of course , crew trainers and the crew themselves .
“ We employ between 120 and 200 people at each restaurant , with a mixture of part- and full-time staff , and have a very strong business management process ,” he explains . “ This allows us to utilize technology and valuable insights to assess trends in our data and metrics .
“ Data is really important ,” David adds . “ Our team uses it very cleverly , enabling us to make direct and educated business decisions as we
I see significant opportunities for us in the future
move forward on our growth trajectory . This is reinforced by regular engagements to ensure that we ’ re operating as efficiently as possible as a leadership team . “ I ’ m often asked what gets me up in the morning and it ’ s quite simple : doing the right thing by our people , each and every day , to create a great culture where everyone feels valued , can be themselves and has the opportunity to grow to their full potential .”
Community commitment
Being part of McDonald ’ s , moreover , Aberrant Group has access to the franchise ’ s proprietary reporting and management systems . It also has massive links with grassroots football organizations , particularly with a focus on sponsorships .
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