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layer of pleasure to the Amorino experience . It ’ s entirely customizable too ; each petal of the flower can be a different flavor , so customers can select as many flavors as they like .”
Photo : Sarah Caglione
“ Personally , my ideal order is pistachio gelato in a medium cone – and I always add a macaron on top ,” Erwan de Guichen , Director General at Amorino , tells us . “ It has to be pistachio ; it ’ s a classic flavor and one where you can truly assess the quality of the product and its ingredients .
“ The magic of our concept is truly beautiful , high-quality , and amazing tasting gelato ,” he continues . “ Right from the beginning , the founders decided that they would serve gelato in a rose shape , as opposed to a scoop , adding an additional
Flavor sensation
However , the shape of the gelato is not Amorino ’ s only innovation . The business is renowned for its unusual and creative flavors , like bergamot , lime and basil , and white chocolate with black pepper and tonka . Erwan elaborates : “ We ’ re constantly launching new flavors , even during the winter .
“ During our peak season , April to September , we launch six new flavors , one every month ,” he reveals . “ We have a mix of gelato and sorbets , and being the summer season , the flavors are usually centered around fruits . This year we released lychee , raspberry and rose , and we ’ re still perfecting our core range with new flavors like red fruits or blood orange .” But how exactly does Amorino envision , create , and decide on new flavors ? “ Well , it ’ s both a feeling and a trend ,” says Erwan . “ Our product testing consists of lots of people tasting the various new flavors . Everyone has their own tastes and preferences , so sometimes it ’ s difficult to reach consensus , but we ’ re all gelato lovers , so who better to decide on new products ?
“ We embrace individuality and innovation , but always with a little bit of style and a lot of taste . So , all of our ingredients and raw materials are natural . We ’ re very meticulous when it comes to the quality of our ingredients , as we pride ourselves on offering a luxury , high-quality end product . We use pure whole milk , for example , as well as real vanilla and nuts from Italy to create our different flavors .
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