___________________________________________________________________________________________________ Amorino
“ In recent years , we ’ ve extended our range of organic products , as well as introduced some vegan recipes ,” he explains . “ All of our sorbets are vegan , but we also have some vegan gelato flavors . As part of the food industry , we have a unique opportunity to promote products that are not only good for your body , but also good for the planet .”
▼ Erwan de Guichen , Director General
Strategic growth
The story behind the company ’ s foundation is also one of uniqueness and charm . Established in 2002 by two Italian friends , Cristiano Sereni and Paolo Benassi , Amorino was created following a realization that Paris , where the friends were living at the time , had a lack of luxury Italian gelato . “ Everything started from two friends who had recently moved to Paris ,” Erwan confirms . “ They wanted to offer the best tastes of Italy to customers around the world .
“ Initially , the store ’ s only product offering was gelato , but we have since developed and upgraded the concept by diversifying into new product lines ,” he details . “ We now do traditional Italian hot chocolate , as well as crepes , waffles , and milkshakes . We ’ ve recently launched our brioche al gelato product too , which is a traditional Sicilian brioche , warmed slightly and filled with the customer ’ s chosen gelato .”
Additionally , Amorino innovated its now infamous gelato macarons , which first appeared in stores in 2013 . Inspired by the classic French recipe , these macarons combine pastry casing with gelato and are small enough to rest on top of the gelato . In fact , they are now synonymous with the company ’ s rose gelato cones .
Photo : Sarah Caglione
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