Food Chain - Issue 195 - August 2023 | Page 43

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Mikel
Coffee Company space that exudes beauty , warmth , and comfort , inviting guests to savor every moment they spend with us .”
Dubbed the ‘ Mikel phenomenon ,’ the company experienced almost instant success , with sites springing up in quick succession . “ We ’ re incredibly proud of the immediate acceptance and support from the public ,” Stelios reflects . “ We quickly expanded across Greece and Cyprus , and by 2010 , we ’ d already established 30 stores .
“ We quickly gained a strong reputation for our 100 percent Arabica blend coffee , with each and every cup providing a symphony of flavors and an experience to cherish . In 2010 , we were introduced to a manufacturing plant and took a significant step to add our very own line of customized products to the menu .”
Attention to detail
By 2014 , Mikel had reached the milestone of 100 stores , and its signature coffee blend had become synonymous with the flavors of Greece . The chain later embarked on an exciting journey of expansion , taking the brand ’ s unique experience to the UK , Australia , and US .
Today , Mikel has developed a strong network of over 350 stores , which span 18 countries across five continents . “ Our stores have been designed with utmost attention to detail , with a vision to combine contemporary aesthetics with homely comforts to create an ideal environment for an authentic coffeedrinking experience ,” Stelios explains .
“ We want our guests to feel like guests , rather than customers ,” Stelios proposes . “ Whether people visit us to enjoy a break , drop in for a ‘ to go ’ order , or to embrace our warm , familiar setting with friends and family , we want them to feel welcome and at ease .
“ We create a comfortable environment in our stores , reinforced by friendly staff and fast service . Driven by effective management and consistently high
quality , we strive to establish a culture that encourages enjoyment of coffee , snacks , and social interaction .
“ We work diligently with all our stores , ensuring our designs and flavors are the same in every corner of the world to secure a sense
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