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its past and reflecting its founding Buddhist philosophy . Its new logo , for instance , represents a flower , alluding to the fact that Busaba can mean ‘ flower ’ in Thai , and is made up of heart-shaped flowers to draw upon sookjai teachings .
One year later , in 2020 , Muzinich sold its interest to TNUI Capital , its current owners , and the business underwent a Company Voluntary Arrangement ( CVA ) to ensure its long-term survival . 2020 , of course , was characterized by myriad difficulties across the globe , which hit the retail and hospitality industry particularly hard .
“ Things started to look promising for the business itself , but the industry then suffered all manner of imaginable trials ; from wars and pandemics to worker strikes and astounding price inflation for both food and utilities ,” Terry recalls . “ Following the pandemic , it took time for people to be either allowed or comfortable enough to dine out , let alone for tourism to pick up again .
Its spiritual teachings will continue to guide the business
“ We had to reintroduce customers to a typical dining out experience , alongside supply chain and recruitment issues . Those problems have never really gone away , but we ’ ve managed to overcome the hurdles , coming out hungrier for success and stronger than ever before .”
Customer experience
So , what do the company ’ s operations look like today ? Despite multiple periods of struggle throughout its 24-year history , the business is finally coming out on top . It was one of the first restaurants in the UK to partner with then-emerging takeaway platform , Deliveroo , and its portfolio of London-based restaurants is gradually expanding , the latest of which
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