____________________________________________________________________________________________________________ Busaba
is located at Lakeside , a shopping center in Essex .
“ Our research recognized that Busaba was a positively recognized brand in the Essex area – which always helps ,” Terry laughs . “ We were afforded an excellent opportunity to establish a restaurant at Lakeside , which opened in March 2023 . It has a secluded terrace to allow for alfresco dining , and our wonderful team there are experiencing extremely encouraging results so far .
“ Our success at Lakeside has definitely seen us gain back confidence in terms of expansion . Without saying too much , we ’ re in the final stages of the legal paperwork for a new site that will open early in 2024 . However , we ’ re still taking things slowly , as we ’ ve seen how rapid expansion can damage a business model . ‘ Always walk , never run ’ is the motto we live by .
“ Rather than expansion , we ’ re currently focused on innovation and enhancing the customer experience at our existing locations ,” Terry explains , as our conversation draws to a close . “ In terms of innovation , we see potential to grow by increasing our current menu . First of all , we ’ ve introduced a breakfast menu at several of our sites , which includes our twist on a classic English breakfast , Pad Thai omelets , loaded rotis , and pandan pancakes .
“ We ’ ve also enhanced our coffee and dessert offerings , and we ’ re constantly reviewing and updating
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