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Treatt
Ingredients for INNOVATION
Natural extracts and ingredients expert , Treatt , unpacks how it makes the world taste better while minimizing its impact on the planet
Working in partnership with customers and growers across the globe , Treatt has earned its strong reputation for quality and innovation over the last 137 years . During this time , the business has had the opportunity to serve some of the beverage industry ’ s biggest names .
Its high-quality product range consists of value-added citrus extracts , as well as fruit and vegetable distillates , tea and coffee solutions , as well as a portfolio of herbs , spices , and floral ingredients and a synthetic ingredients range . From its sites in the US , UK , and China , it sells more than 1700 products to over 70 countries , while its customer base continues to grow .
“ Our main focus is high quality , authentic natural extracts ,” explains Gavin Patrick , Vice President of Global Sales . “ From an innovation standpoint , we ’ re proudly insights led . Our marketing team analyzes consumer behavior to understand beverage trends , while also working with our technical teams to identify how we can grow our portfolio in such a way that captures the authentic profile of a raw material .”
The business has two principal routes to market , having served the flavor and fragrance industry since its inception . In the last ten years , there has been a significant shift in emphasis placed on growing business with FMCG brands directly , in addition to retaining its highly valued existing customer base .
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